About the Journal

About the Journal of Management and Business Alifana (JUMBA)

The Journal of Management and Business Alifana (JUMBA) is a peer-reviewed, open-access academic journal dedicated to advancing knowledge and research in the fields of management, business administration, and entrepreneurship. JUMBA serves as a platform for scholars, practitioners, and policymakers to share innovative research, theoretical insights, and empirical findings that contribute to the development of sustainable and competitive business practices.

Aims and Scope

JUMBA publishes high-quality, original research that addresses contemporary challenges and opportunities in management and business. The journal welcomes interdisciplinary studies with both theoretical and practical implications. Key areas of interest include, but are not limited to:

  • Management & Organizational Behavior – Leadership, human resource management, corporate governance, and workplace dynamics.

  • Strategic Management & Business Policy – Competitive strategies, corporate sustainability, and global business trends.

  • Entrepreneurship & Innovation – Startup ecosystems, SME development, and disruptive business models.

  • Marketing & Consumer Behavior – Digital marketing, branding, and customer engagement strategies.

  • Finance & Accounting – Corporate finance, investment analysis, fintech, and financial regulations.

  • Operations & Supply Chain Management – Logistics, lean management, and Industry 4.0 applications.

  • Sustainability & Ethical Business – Corporate social responsibility (CSR), green business, and ethical decision-making.

Journal Mission

JUMBA aims to:

  • Promote rigorous academic research that bridges theory and practice in management and business.

  • Encourage diverse methodological approaches (quantitative, qualitative, and mixed methods).

  • Support emerging scholars and practitioners in contributing to global business knowledge.

  • Foster discussions on sustainable and inclusive business growth in evolving economic landscapes.

Publication Ethics

JUMBA is committed to upholding the highest ethical standards in academic publishing, following guidelines by the Committee on Publication Ethics (COPE). We ensure a fair, transparent, and unbiased peer-review process, with strict policies against plagiarism, data fabrication, and conflicts of interest.

Open Access Policy

JUMBA operates under an open-access model, ensuring that all published articles are freely available to readers worldwide without subscription barriers. Authors retain copyright under a Creative Commons Attribution (CC BY) license, facilitating knowledge sharing and dissemination.

Target Audience

JUMBA caters to:

  • Academics and researchers in management, business, and economics.

  • Business leaders, consultants, and corporate executives.

  • Policymakers and regulatory bodies in economic and business sectors.

  • Students and educators in undergraduate and postgraduate business programs.

Submission Guidelines

We invite original research articles, literature reviews, case studies, and conceptual papers. For detailed submission requirements, please refer to our Author Guidelines.

By publishing in JUMBA, authors contribute to a dynamic academic community shaping the future of management and business practices.

Join us in advancing business knowledge—submit your manuscript today!

  


JUMBA Journal of Management and Business Alifana is a journal published by Yayasan Alifana Batubara Bersaudara with e-ISSN 3047-2814. JUMBA is a double-blind peer review journal that is published two times a year (Februari and Agustus). JUMBA accepts high-quality original papers that have never been published or are currently being reviewed in other journals. Focus and Scope of JUMBA cover the fields of General Management, Financial Management, Marketing Management, and Human Resource Management.